{"id":1978,"date":"2016-12-07T00:05:10","date_gmt":"2016-12-06T18:35:10","guid":{"rendered":"http:\/\/www.intelligencenode.com\/blog\/?p=1978"},"modified":"2025-06-18T14:27:06","modified_gmt":"2025-06-18T08:57:06","slug":"is-cyber-monday-the-new-black-friday","status":"publish","type":"post","link":"https:\/\/preprod_www.intelligencenode.com\/blog\/is-cyber-monday-the-new-black-friday\/","title":{"rendered":"Is Cyber Monday The New Black Friday?"},"content":{"rendered":"

A generation ago, the mall was an inevitable stop on the holiday shopping journey. Now, many consumers finish their shopping without ever listening to the drone of Christmas music, seeing giant sale signs, or fighting for their place in line. <\/span>Cyber Monday is on track to become the new Black Friday<\/span><\/a>, and the longstanding Friday shopping tradition may soon be a relic of the past. <\/span>The right eCommerce pricing strategies<\/span> are increasingly important for online sales, particularly in the days after Thanksgiving.<\/span><\/p>\n

In 2015, consumers <\/span>spent $3 billion<\/span><\/a> on Cyber Monday. That\u2019s in addition to the <\/span>$2.74 billion<\/span><\/a> they spent online three days earlier, on Black Friday. If you\u2019re not working on eCommerce pricing strategies for this commercial bonanza, you\u2019re abusing your business and depriving your bank account. Here\u2019s what we know about where Cyber Monday has been, and where it\u2019s headed. <\/span><\/p>\n

A New Shopping Weekend?<\/b><\/h2>\n

Retailers used to put their big ticket items up for sale in the early hours of Black Friday. While long lines and door busters still garner excitement, more and more retailers are adopting a different approach. Rather than slashing prices on Black Friday, many retailers have opted to extend sales from Black Friday through Cyber Monday, nurturing a four-day shopping spree that puts them in the green. <\/span><\/p>\n

Consider treating these four days as one big sales event to get the most out of the post-Thanksgiving rush. Or do what some retailers do, and steadily build to Cyber Monday with increasing sales and promotions over the weekend. <\/span><\/p>\n

Cyber Monday Trends<\/b><\/h2>\n

Consumers are busier than ever. Few want to wait in lines and fight over last-minute sales. So retailers that offer substantive discounts on Cyber Monday can save their customers\u2019 sanity as they pad their own bottom line. <\/span><\/p>\n

Consider these data points from Cyber Monday 2016:<\/span><\/p>\n